Who is our audience we are going after? How do we reach them and get them to engage with our products? What is the best channel to reach our consumer? What activities have the best ROI? These are some of the questions we spend our time answering.
We affect the business at both a strategic and tactical level. On a strategic level we work with the business to understand our bidder base and gather insights through data and analysis, to build a brand (including communication) that is relevant and engaging, and ensure we have programs in place to drive growth and affect retention. On a tactical level, we do the every-day work to support product launches, auctioneer and bidder communication.