London, 14 October 2009

The-saleroom.com, the UK's leading live online antiques bidding site owned by ATG Media, has bucked the trend of falling retail figures over the last 12 months and recorded an impressive £1.24 million in monthly sales during September 2009. The figure represents an increase of 111 per cent over the sales figure for September 2008.

Confounding critics and sceptics who question whether live bidding for antiques is really here to stay, internet bidders buying through the-saleroom.com accounted for over 7,500 of lots sold at auction in September 2009, representing over 15 per cent of the total lots sold. The equivalent numbers for September 2008 were 3,100 lots and just 8 per cent.

The-saleroom.com delivers over 100 registered internet bidders to every auction linked up to its service which, when added to existing bidders in the room and on the telephone, comes as a welcome boost to potential buyer figures. Auctioneers are able to monitor the activity on the site and receive live bids from collectors and private individuals sitting in the comfort of their own home.

While the average price of antiques bought on the-saleroom.com is around £500, September also witnessed the highest price ever paid for an item purchased by live bidding, when a set of Conspicuous Gallantry Cross medals was sold for £88,000 to an internet bidder. Prior to this, the highest internet sale price was £38,000 for a cello purchased in November 2008.

Anne Somers, Chief Executive of ATG Media, owners of the-saleroom.com, commented:

"Our statistics reflect the increasing trend of buyers to opt for convenience and efficiency over time and energy. Buyers no longer have time to travel to auctions around the country and view objects in person. Our platform is secure, stream-lined and user-friendly and we expect to see these numbers continuing to grow even more impressively over the next 12 months."

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