Convenience of live internet auctions causes surge in demand on the-saleroom.com
London, 29 June 2010
In the last twelve months, ATG Media sold £13 million of lots through its live internet bidding portal www.the-saleroom.com, a 124% increase on the £5.7 million sold in the same period in the previous year. According to a recent survey of 896 successful bidders conducted by ATG Media, 43% said they use the site so they can bid on several auctions at the same time, within a short time span and 65% because it saves time and money on travel and accommodation. 21% of successful bidders said they use the-saleroom.com because it enables them to bid on foreign or overseas auctions.
Anne Somers, Chief Executive of ATG Media, commented:
"We are experiencing a huge surge in customer demand for online auctions through www.the-saleroom.com and the ease and convenience of being able to bid at multiple auctions online, is one of the main drivers for customers using our site. With all the chaos to travel these days it is no wonder that people are steering towards live internet auctions as you don't need to travel miles or search through pages of numerous printed catalogues - you can bid and buy from your home, office, garden or car, and browse the items online in your own time. We are confident that our customers are with us for the long term and we are excited about the future prospects for our business."
88% of users find the-saleroom.com easy to use, 95% said that it's easy for them to find the lots of interest to them and 95% are satisfied with the live bidding functionality.
Ceramics and glassware (30 per cent) are the most popular items to buy at online auctions, followed by pictures (27 per cent) and then jewellery and watches (22 per cent).