London, 23 February 2011

Cheffins, who run the largest auctions of agricultural equipment in Europe, have teamed up with i-bidder.com to introduce internet bidding at their machinery auctions. From March onwards, buyers will be able to participate in Cheffins's monthly machinery sale from anywhere in the world.

A fully illustrated online catalogue for each auction will be available on i-bidder.com in advance of each sale. During the sales, internet bidders can hear and see the auction in real time. Online buyers will hear their bids being relayed directly to the auctioneer via i-bidder.com's live audio feed.

Bill Pepper of Cheffins commented:

"We're very excited about this new initiative. We attract buyers from around the World. Internet bidding will allow them to participate in the auction without having to travel thousands of miles. And i-bidder.com's interface gives internet bidders a real sense of the atmosphere of the auction, without being there in person. The introduction of internet bidding has been quite the logistical feat. We move from tractor to tractor when auctioning - setting up the equipment to webcast the sale was certainly a challenge!"

Richard Lewis of i-bidder.com commented:

"i-bidder.com is Europe's leading portal for industrial and commercial auctions. In 2010, we hosted 506 live auctions and sold £10m online. We're delighted that Cheffins have chosen us. We're looking forward to the first webcast of their machinery sales on March 7, 2011."

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