19 April 2013

We are pleased to announce that the-saleroom.com has launched telephone number verification for all online bidders. Bidders are now required to confirm their phone number at the point of registering their credit/debit card on the-saleroom.com. Authentication also applies if a bidder amends their existing number.        

The process is simple. Whenever a bidder enters or changes their phone number, the-saleroom.com automatically calls or texts a unique code to the phone number given. The bidder then enters this code into the site, thereby confirming that the phone number they have entered is correct.

Phone number verification is an effective deterrent to potential fraudsters but it has readily accepted by genuine bidders.  The number of bidders registered per auction averaged 218 in March 2013 – up 15% on the previous year.

For more information, call Richard Lewis on +44 (0)20  7420 6606.

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