the-saleroom.com celebrates a record-breaking month with 1m¹ unique visitors in January
Record number of users browse and bid on thesaleroom.com helping achieve year-on-year growth of 160% in unique visitors
February 1, 2016, London: Thesaleroom.com, the UK’s number one marketplace for art and antiques auctions attracted more than 1m unique visitors in January, an all-time high for the site. This surge in online users represents a phenomenal uplift of 160% on the same period in 2015. The website also had a successful year in attracting new customers with more than 5.5m first time visitors contributing to a 68% year-on-year increase in new visits.
The growth in unique visitors has been a continuous upward trend since May 2015, fuelled predominantly by the innovative changes implemented on the website. These include SEO enhancements, which have improved rankings on search engines; the launch of the responsive version of the website, which has enhanced user experience across devices; and improved lot categorisation, which has allowed bidders to find one-of-a-kind items more easily online. The site, which in March celebrates 10 years streaming live auctions, is poised for further growth in 2016, driven by continued improvements to user experience and a focus on making the offering as relevant as possible to the needs of customers.
Anne Somers, Chief Executive Officer for ATG Media, the parent company of thesaleroom.com commented, “We continue to work with our network of more than 500 auction houses to attract and retain a global audience of bidders. Our investments in SEO and user experience have been instrumental in attracting new customers. New bidders on the website spent an average 48%² more per lot than returning bidders in 2015, and as such are extremely important to us and auctioneers. We are committed to nurturing this valuable customer segment, and will continue to offer a best-in-class online experience, transforming new users into customers for life.”
¹ Source: Google Analytics. Jan 1 to 31, 2016.
² Source: Global Auction Platform: September to November 2015 vs September to November 2014