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20 April 2016, London

An Aston Martin Lagonda once owned by Prince Philip was sold to an online bidder on the auction portal ibidder.com for £350,000.  The magnificent 1954 Lagonda 3 Litre Drophead Coupe, built to special order of HRH, Prince Philip, Duke of Edinburgh, featured a pioneering radio telephone, which allowed him to contact Buckingham Palace on the road, and a vanity mirror reputedly used by the Queen to adjust her hat.  The car which won Aston Martin their first Royal Warrant, broke the world record for a 3-Litre Lagonda, significantly surpassing the previous record of £80,000. 

The Lagonda was used by the Duke of Edinburgh both for official duties, such as the 1956-1957 Tour of the Commonwealth, and personal use - he was regularly spotted at Polo Matches at Cowdray Park in it and used it to drop Prince Charles off at school.  It makes a brief appearance in James Goodwin’s book 'The Aylesbury Duck', where he gives an account of how as a traffic policeman he held up HRH Prince Philip and the Queen in the car. “I held up my right arm and stopped the Park Lane traffic […] Her Majesty the Queen sitting next to HRH Prince Philip, who was driving the car with its roof down. They were on their way from Windsor to Buckingham Castle and they were both laughing so I don't think they were too displeased.”

The sale which was held at IWM Duxford in Cambridgeshire by H&H Classics, one of Europe's largest specialist auctioneers of collector motor cars and motorcycles, included other great cars such as a 2012 Ferrari Dino 246 GTS Evocation, which was knocked down to an online bidder for £30,000, and a 1951 Allard P1, which sold online for £17,000. It attracted worldwide press coverage with bidders from all over the world tuning in via i-bidder.com to watch and bid.

George Wade, Managing Director of Products & Services at ATG Media says: “This classic car auction attracted huge online interest with buyers from more than 20 countries registering to bid. The sale of this very special Aston Martin to an online bidder for such a large sum of money is further evidence of  the growing confidence of buyers in placing online bids for high value items.

 
For more information contact:

Lizzie Brownrigg / Evie Fane de Salis/ Adam Wood
020 3077 2000
ATG@eulogy.co.uk

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